Formalizing and Structuring the Responsibilities and Makeup of the Product Management Team

The role of a product manager is challenging, complex, and often misunderstood. Across the high-tech industry, the product manager title is used in many ways to describe drastically different duties and responsibilities. Diverse interpretations regarding the role of the product manager have created for some an untenable situation where they struggle to define their own role. Properly defining and structuring the roles and responsibilities of the product management team will enable the teammembers to be more efficient and productive; leading to better revenues and higher-quality products that meet customer needs. This chapter explores the challenges faced by modern high-tech product managers and proposes a solution to formalize and structure the responsibilities and makeup of the product management team.